I am ready for a long road flight for work with a week- or months-long projects.
Cases
Challenges:
- The company was lacking a sales lead system
- No lead generation department
- The innovative product without PMF
- Business model: B2B + B2C
Result:
Challenges:
ICP is not identified and there is no clear understanding about the target audience.
Result:
Challenges:
The company received an MVP and decided to see the interest from profile investors in the USA.
Result:
1200 investors from Crunchbase and Linkedin investors were selected by stage and industry, they were sent out from message chains, more than 45 investors responded to messages and requested additional information to continue communication
Challenges:
Lack of reputation: website, corporate mailboxes, hosted accounts, no web presence in the form of articles - it was a new startup, so there was only a presentation.
Result:
- A clearer vision of the market due to the provided cus dev
- Successful integrations with retail shops and software companies
- Stock update issue resolve
Challenges:
Customer Development
Channels testing
Start-ups without PMF
SMM (Twitter, Reddit)
Channels testing
Start-ups without PMF
SMM (Twitter, Reddit)
Result:
Challenges:
Lack of reputation: website, corporate mailboxes, hosted accounts, no web presence in the form of articles - it was a new startup, so there was only a presentation
Result:
We built omnichannel marketing (Email, Linkedin, WhatsApp, cold calls). Appointed 15 meetings (50% of the database) what was above the initial plan of 10 appointments.
Challenges:
Tried to enter the call center in Philippines and Indonesia but did not have any leads.
Result:
- Studied the Philippines market very profound
- Installed generation processes via LinkedIn, Email, Whats App and cold calls
- KPIs completed
Challenges:
The company had a request to enter the Indonesian market and attract interest from schools and educational centers
Result:
Contact databases were prepared, message chains were created and translated into Indonesian. As a result of the mailings, positive responses were received, which were translated into the discussion of transactions
Customer development for the rebranded company
Clearer vision about PMF
Tested different channels and pointed the key ones
Exceeded the weekly meetings plan (8 appointments per week)
Clearer vision about PMF
Tested different channels and pointed the key ones
Exceeded the weekly meetings plan (8 appointments per week)
Challenges:
The company did not have a lead generation system in principle. The company tried to pull out customers through mass email mailing, but this did not lead to results.
Result:
Due to the introduction of automation, integration with CRM, creation of databases, setting up campaigns in linkedin, email, whatsapp, it was possible to reach customers and sign the first contracts.
Challenges:
Failed attempts to launch Email and LinkedIn campaigns to enter the Spanish market
Result:
- Launched threads of messages according to the specific needs of the target audience
- Received first 10 website registrations
- ICOL continued to use professionally installed channels
Challenges:
Working in the Russian market, there was a request to enter the CIS market with financial audit and consulting services. It was necessary to test the Linkedin channel as one of the new lead generation tools in the CIS market.
Result:
We managed to warm up the Linkedin page and reach 25 invites a day, bypassing Linkedin's internal blockages. More than 30 responses were received, which I converted into 10 calls. Some of these responses went into the KP discussions.
Challenges:
The e-commerce service was tasked with testing European markets, in particular the Baltic countries, and finding out the interest of potential customers.
Result:
After optimizing the Linkedin page and warming it up, positive responses were received from potential customers. 2 calls were assigned as part of the pilot.
Challenges:
After an unsuccessful email campaign with another agency to enter the American market, there was a request to test the linkedin channel as one of the possible sales tools
Result:
a list of potential customers was identified - about 400 companies, 6-7 touches were made with each of them, from warming up to personal messages, this allowed organizing 7 calls and bringing 1 company to sign a deal.
Challenges:
The company was launching a new product for educational organizations. The task was to test Linkedin as a possible channel for promotion in the CIS market.
Result:
10 meetings were organized with school owners in the CIS countries, 2 of them continued to use this product
Challenges:
The company had a difficult task to enter the US market with image analysis products.
Result:
A relevant database was collected, several hypotheses were tested who needs such a product, this made it possible to organize 10 calls with target contacts from 3-1 hypotheses
Challenges:
The e-commerce service was tasked with testing European markets, in particular the Baltic countries, and finding out the interest of potential customers.
Result:
After optimizing the Linkedin page and warming it up, positive responses were received from potential customers. 2 calls were assigned as part of the pilot.
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