The company did not have a lead generation system in principle. The company tried to pull out customers through mass email mailing, but this did not lead to results.
Due to the introduction of automation, integration with CRM, creation of databases, setting up campaigns in linkedin, email, whatsapp, it was possible to reach customers and sign the first contracts.
Failed attempts to launch Email and LinkedIn campaigns to enter the Spanish market
- Launched threads of messages according to the specific needs of the target audience
- Received first 10 website registrations
- ICOL continued to use professionally installed channels
Working in the Russian market, there was a request to enter the CIS market with financial audit and consulting services. It was necessary to test the Linkedin channel as one of the new lead generation tools in the CIS market.
We managed to warm up the Linkedin page and reach 25 invites a day, bypassing Linkedin's internal blockages. More than 30 responses were received, which I converted into 10 calls. Some of these responses went into the KP discussions.
The e-commerce service was tasked with testing European markets, in particular the Baltic countries, and finding out the interest of potential customers.
After optimizing the Linkedin page and warming it up, positive responses were received from potential customers. 2 calls were assigned as part of the pilot.