Duck Fund

Platform for a Small Business Loans
4000
Invitations sent
840
Accepted
21%
Acceptance Rate
67
Replies
53
Appointments
8%
Reply Rate
4500
Emails Delivered
45%
Open Rate
1080
Calls made
120
Replies
23
Appointments
Email
LinkedIn
Cold Calls
65
Appointments
Accelerate the growth of the US real estate market
Customer Development
Channels testing
Start-ups without PMF
SMM (Twitter, Reddit)


Challenges:
Objective:
Give loans for small businesses in 48h. No FICO required.
Result:
Customer development for the rebranded company
Clearer vision about PMF
Tested different channels and pointed the key ones
Exceeded the weekly meetings plan (8 appointments per week)

In the end, because of long approvals to save the client's budget, we offered a consultancy and withdrew from the project after teaching them how to do an in-house marketing.