Duck Fund

Platform for a Small Business Loans
Accelerate the growth of the US real estate market
Customer Development
Channels testing
Start-ups without PMF
SMM (Twitter, Reddit)


Challenges:
Objective:
Give loans for small businesses in 48h. No FICO required.
Result:
Customer development for the rebranded company
Clearer vision about PMF
Tested different channels and pointed the key ones
Exceeded the weekly meetings plan (8 appointments per week)

In the end, because of long approvals to save the client's budget, we offered a consultancy and withdrew from the project after teaching them how to do an in-house marketing.


65
Appointments
Cold Calls
LinkedIn
Email
23
Appointments
120
Replies
1080
Calls made
45%
Open Rate
4500
Emails Delivered
8%
Reply Rate
53
Appointments
67
Replies
21%
Acceptance Rate
840
Accepted
4000
Invitations sent