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ICOL
B2B Fashion Ecosystem
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Result:
Challenges:
Objective:
Expansion on the new markets (Spain)
Failed attempts to launch Email and LinkedIn campaigns to enter the Spanish market
Launch successful lead gen campaigns
Enter the Spanish market
Start receiving Spanish registrations on the website
Launched threads of messages according to the specific needs of the target audience
Received first 10 website registrations
ICOL continued to use professionally installed channels
19
Registrations
LinkedIn
Email
70%
Open Rate
600+
Emails Delivered
24%
Reply Rate
17
Appointments
16
Replies
17%
Acceptance Rate
68
Accepted
400
Invitations sent