ICOL
B2B Fashion Ecosystem
400
Invitations sent
68
Accepted
17%
Acceptance Rate
16
Replies
17
Appointments
24%
Reply Rate
600+
Emails Delivered
70%
Open Rate
Email
LinkedIn
19
Registrations
Result:
Challenges:
Objective:
Expansion on the new markets (Spain)
Failed attempts to launch Email and LinkedIn campaigns to enter the Spanish market
  • Launch successful lead gen campaigns
  • Enter the Spanish market
  • Start receiving Spanish registrations on the website
  • Launched threads of messages according to the specific needs of the target audience
  • Received first 10 website registrations
  • ICOL continued to use professionally installed channels