We designed, tested and tweaked a rigid LinkedIn messaging system to convert prospects into hot leads.
We started by learning about StartDock's ideal clients, and then translated this into multiple search queries. Throughout the process, we were getting constant feedback so we could tweak the query further.
Once we had a list of prospects, it was time to connect. As you can imagine, doing this by hand would take forever, so we used an automated script to invite all the prospects into the StartDock network. First impressions are everything, so we used a compelling personalized message within the connection request.
There is no system like an automated system. We have been combining extraordinary tools, services, and skills for years. And that's how we've reached this flawless set-up. StartDock no longer had to do the heavy lifting. Now, they could sit back and watch the steady stream of MQL's (Marketing Qualified Leads) come in.
DYNAMIC MESSAGING TEMPLATE
By collecting relevant data from our prospect's LinkedIn profiles, we enriched our prospect list with personalized information for the custom fields. This allowed us to send a personal message that resonated with each recipient.
We didn't stop when our outreach system was in place. Instead, we continuously fed the pipeline to get new leads for StartDock. When positive responses started flowing in, we re-evaluated our clients' ideal prospect and buyer persona. We then kept searching for those golden nuggets.
Our skilled copywriter crafted a highly-personalized follow-up sequence for our targeted prospects using the latest conversion techniques. These messages were sent in a well-timed sequence until the leads responded.