OUR SOLUTION

By using advanced search parameters, we were able to find thousands of prospects. We sent all prospects a personalized connection request with an automated follow-up sequence.

We designed, tested and tweaked a rigid LinkedIn messaging system to convert prospects into hot leads.

LEAD RESEARCH

We started by learning about StartDock's ideal clients, and then translated this into multiple search queries. Throughout the process, we were getting constant feedback so we could tweak the query further.

MAKE THE CONNECTION

Once we had a list of prospects, it was time to connect. As you can imagine, doing this by hand would take forever, so we used an automated script to invite all the prospects into the StartDock network. First impressions are everything, so we used a compelling personalized message within the connection request.

OUTREACH AUTOMATION

There is no system like an automated system. We have been combining extraordinary tools, services, and skills for years. And that's how we've reached this flawless set-up. StartDock no longer had to do the heavy lifting. Now, they could sit back and watch the steady stream of MQL's (Marketing Qualified Leads) come in.

DYNAMIC MESSAGING TEMPLATE

By collecting relevant data from our prospect's LinkedIn profiles, we enriched our prospect list with personalized information for the custom fields. This allowed us to send a personal message that resonated with each recipient.

NON-STOP

We didn't stop when our outreach system was in place. Instead, we continuously fed the pipeline to get new leads for StartDock. When positive responses started flowing in, we re-evaluated our clients' ideal prospect and buyer persona. We then kept searching for those golden nuggets.

FOLLOW-UP SEQUENCE

Our skilled copywriter crafted a highly-personalized follow-up sequence for our targeted prospects using the latest conversion techniques. These messages were sent in a well-timed sequence until the leads responded.

The Results

We invited as many matches to StartDock's target audience as LinkedIn allows.

Around 50% of the people we invited into StartDock's network accepted. We added a compelling and honest message to engage with prospects, start a valuable conversation and qualify the prospects as early as possible.

When a prospect accepted the invitation but did not respond to our initial message, we sent them an automated personalized pitch. The purpose of the second message was to generate interest and to further qualify the prospects.

StartDock assigned a dedicated marketing intern to talk to the leads, qualify them and convince them to start working in their coworking space.

After completing all previous steps, StartDock ended up with 21 qualified leads that went on guided tours of their new coworking space.