DuckFund
Challenges:
Result:
Customer Development
Channels testing
Start-ups without PMF
SMM (Twitter, Reddit)


Objective:
Give loans for small businesses in 48h. No FICO required.
Customer development for the rebranded company
Clearer vision about PMF
Tested different channels and pointed the key ones
Exceeded the weekly meetings plan (8 appointments per week)

In the end, because of long approvals to save the client's budget, we offered a consultancy and withdrew from the project after teaching them how to do an in-house marketing.